Visionolic - Indian House Case Study

Client Overview

IndianHouse is a renowned restaurant based in the UK, specializing in authentic Indian cuisine. Known for its rich flavors and cultural dining experience, IndianHouse aimed to capture the essence of Indian culinary heritage.

Despite its exceptional offerings, the restaurant faced challenges in expanding its customer base and establishing a strong digital presence.

Challenge

IndianHouse encountered several hurdles :

  • An outdated and inconsistent brand identity that did not reflect the richness of its culinary offerings.
  • Limited awareness in a competitive UK restaurant market.
  • Low engagement on social media platforms, restricting its reach to new audiences.
  • Ineffective digital marketing strategies, resulting in minimal reservations and low website traffic.

Visionolic's Approach

To address these challenges, Visionolic delivered a strategic blend of Branding and Digital Marketing services.

Indian House Image

1. Branding

Logo Revamp : A refreshed logo was created to encapsulate the essence of IndianHouse. The design featured vibrant colors and intricate patterns inspired by traditional Indian art, ensuring it resonated with the target audience.

Brand Strategy : A cohesive brand story was crafted, emphasizing the authentic and cultural dining experience IndianHouse offers. This included defining the brand’s voice, mission, and unique value proposition.

Visual Identity : A unified visual identity was developed, incorporating warm color palettes, elegant typography, and culturally inspired design elements across menus, signage, and digital platforms.

Content Developmen : High-quality storytelling content highlighted IndianHouse's dedication to preserving traditional recipes and its unique dining experience.

2. Digital Marketing

Social Media Campaigns : Engaging campaigns on Instagram and Facebook showcased IndianHouse's signature dishes, chef stories, and cultural dining atmosphere. Campaigns such as #TasteIndiaInUK and #IndianSoulOnAPlate increased engagement by 50%.

Search Engine Optimization (SEO) : Optimized the website for high-value keywords like “Indian restaurant in London” and “best authentic Indian food in the UK,” boosting organic traffic by 70%.

Pay-Per-Click Advertising (PPC) : Strategic ad campaigns targeted food lovers and cultural enthusiasts, leading to a 40% increase in online table reservations within the first month.

Email Marketing : Personalized email campaigns shared exclusive offers, cultural insights, and new menu items, increasing customer retention by 30%

Results

  • Brand Recognition : IndianHouse became a recognized name in the UK's Indian dining scene, with a 60% increase in brand recall surveys.
  • Digital Growth : Social media followers grew by 75%, and website traffic increased by 85%.
  • Sales Impact : Online reservations doubled within six months, and footfall during peak hours significantly improved.
  • Customer Engagement : Enhanced engagement metrics, including a 25% increase in repeat customers and higher average table spends

Conclusion

Visionolic comprehensive approach to Branding and Digital Marketing helped IndianHouse redefine its identity while expanding its reach in the competitive UK restaurant market. By blending traditional aesthetics with modern strategies, IndianHouse strengthened its position as a go-to destination for authentic Indian cuisine in the UK.